For an SEO professional, it is important to understand how the SEO audit is performed well. These days there are many types of best free SEO analysis tools available that can help you to make a report for SEO audit analysis.
These days, digital marketing now depends on different
types of tools, it can be page speed checking too, website traffic checkers,
website UI UX experience checkers, website domain authority checkers, website
backlink analysis, etc. It is difficult to find the best free SEO analysis tool
that can help with resolving all the major issues related to SEO performance
difficulties.
Before starting, we need to understand that which are the tools that can help you to complete your SEO audit for a website or blog.
Why Need To Do SEO Audit?
The main and primary purpose of conducting a search
engine optimization or SEO audit is to find the areas of improvement and take a
step to fix all of those issues easily to improve a website's search engine
rankings. As per the fact, it helps businesses to manage all the changes on
their website for search engines and drive more relevant and organic traffic.
Apart from all of these, if you are an SEO agency and
you have a new client, then making a detailed analysis of an SEO audit can help
you to make a great proposal and help show them the issues that an SEO agency
can solve for better performance.
Best Free SEO Audit Tools
Let's find the most important and trustworthy best
free SEO checker tools below.
PageSpeed Insight is one of the best tools for
checking a website's speed and performance. It helps you to identify the mobile
and desktop website speed and issues.
Also, it indicates the first contentful paint, largest
contentful paint, total blocking time, cumulative layout shift, and speed
index. Once you submit your website URL, it shows you some points between 1 to
100. The more points you achieve, the more the website speed performance.
It also tells you the treemap in detail which makes
this tool different from others. It is a great tool for checking website speed
issues and giving a detailed insight report in your SEO audit.
2. Moz
Moz is another very useful tool for SEO audits. It helps you to understand few a very useful information for free like link checker, domain authority check, ranking keywords, connected domains, etc.
Moz has introduced domain authority and is now one of
the best factors for overall website ranking performance. The domain authority
is a type of score between 1 to 100, the maximum your domain authority score,
maximum is the chance to get great traffic on the website.
When it comes to doing a detailed analysis for SEO,
SEOsitecheckup is one of the top among best free SEO checker tools that you
should try. Just submit your website or blog URL and wait for the analysis, it
gives you an SEO score between 1 to 100.
It helps you to understand website overall issues
related to meta tags analysis, Google search result preview test, social media
signals, keyword test, keyword usage test, heading tag test, sitemap, robots,
alt text, responsiveness, CSS etc test.
It provides you with a complete overview of the
website issues and all of this is free with a restriction of 1 site in a day
limit. You can also get their premium plan to unlock much more benefits.
Small SEO tool is one of the most amazing and growing SEO tools with a variety of free tools like plagiarism checker, article rewriter, free grammar checker, word counter, keyword analysis tools, backlink tools, meta tags tools, website tracking tools, and more.
It has also a premium plan available with many more
good benefits. Its free plan can also help an SEO expert to get everything they
want to make an SEO audit. This is the best free SEO checker tool in our
opinion.
5. SEOPtimer
SEOptimer is also a very useful SEO tool that can help you to do a good and effective SEO audit of your website or blog similar to seositecheckup. It tells scores between A to F in positive and negative format.
It gives you a detailed analysis of on-page SEO,
links, usability, performance, social signals, etc. Using this tool you can
identify the areas of improvement. like the header tags issue, internal and
external link issues, meta tags, snippet, canonical issue, index issue, website
mobile experience, desktop experience, page speed etc. This is also a very
useful and best free SEO analysis tool for finding all the issues related to
SEO for off-page or on-page SEO.
Google search console formerly known as the Google Webmaster tool is another very useful and valuable tool provided by Google itself to track all the organic search traffic and the traffic keyword source. It gives you information in detail on overall keyword performance based on queries, pages, countries, devices, search appearance, dates, etc.
It tells you
the details about total clicks out of total impressions, average CTR
(Click-through rate), average position, etc. You can also remove the page you
want from the search engine using this tool. It has a URL inspection tool using
which you can find the issues related the indexing and live testing etc.
Google Analytics is the no 1 tool in terms of finding the overall growth organic, paid traffic, and referral. Even you can track the live available users on your website. It helps you with traffic reporting, e-commerce tracking, landing page data analysis, audience reporting, and flow visualization.
By applying Google's machine learning models, this tool can analyze your overall website data and predict the future actions that any user can take in the future, but for that, you need to have an in-depth understanding and knowledge of this tool.
When we are talking about the best free SEO audit
tools, Screaming Frog is one of the best in this list. It is a valuable SEO
tool for so many reasons like the comprehensive site analysis.
It allows you to perform in-depth website audits to
detect any kind of issue like broken links, errors, or incorrect redirects that
may harm your website.
9. SemRush
SemRush is always the king in the SEO tool industry.
There are several reasons that you should try SemRush at least for free, later
you can go for pro. It has a great keyword research tool that helps you to
generate keyword ideas, search volume, keyword difficulties and find long tail
keywords that are good for you. Using this tool you can identify trends that
occur within your industry niche. It is a great tool for competitor analysis.
Try SemRush for free today and enhance your website's
overall performance. By using this tool you can identify your website's overall
performance authority score, organic traffic, organic keywords, paid keywords,
referring domains, website overall health, errors to fix, crawled page details,
traffic analysis like the visits, unique visitors, page visits, average
duration and bounce rate.
Why Do You Need SEO Tools?
SEO or search engine optimization tools are very
important for so many reasons.
For keyword research, if you have a free SEO audit
tool, it can help you to research well for keywords and help you to choose the
best keywords having low keyword difficulties. This helps in optimizing your
content on the page body to attract more organic and relevant traffic from
search engines like Google.
Another very useful benefit of using SEO tools is that
it helps you to do competitive analysis. Like what your competitors are doing
and what you also have to focus on like top-performing keywords, content
strategies, and backlinks. This information can help you for making a very powerful
and effective SEO strategy.
On-page SEO is always very important. Free SEO audit
tools can help you to identify weak areas on your website in terms of on-page
like meta tags, keyword density, heading tags, and content structure to improve
your page visibility in the search engine result ranking.
The free SEO audit tools give you information about
the opportunities for acquiring backlinks from authoritative websites.
Backlinks play a very vital role in improving your website's ranking and
authority.
These tools are the best solution to find performance
tracking. You can get information about the overall website traffic (paid,
organic, and referral). You can perform overall performance in terms of keyword
ranking, conversions, etc.
Reporting and analytics are other very useful benefits
of these tools. These tools allow you to summarize all your SEO efforts like
the overall traffic growth, backlinks growth, number of backlinks, strong and
weak points, etc in the form of graphs and data.
Recommended Tool for SEO:-
In our opinion, Search Console, and Google Analytics
are a must, after that, you can use SemRush for your overall performance. But the rest are also good and affordable in comparison to SemRush if you want to go
for pro.
Overall we can say that above mentioned best free SEO
checker tools can help you to analyze all the issues and help you to make all
the important changes on your website using its machine learning algorithm and
system.
Hope you love to read our blog, please leave a comment below if you think we have helped you find a suitable tool for you. Subscribe our blog for more Digital marketing news and SEO news.