When we are talking about SEO, link building is a very
important part of search engine optimization. Most of online marketers will
always agree that creating backlinks
or link building is a very hard task if you are doing a spam-free method for
earning quality links.
Link building plays a very vital role in Off
Page SEO. Before understanding benefits of link building, we need to
understand what are backlinks first.
What Is Link Building or Backlinks?
It is a type of process of proactively finding new
ways to generate a number of backlinks to your website from any other website
or third-party website.
For example, if you have a medical store which is medicalxyz.com then you need to create
backlinks of this website in the form of a hyperlink from the other relevant
website which is called a backlink.
The main benefits of creating high-quality and
relevant backlinks are to generate more referral traffic to your website or blog and give a single to the search
engine bots that the website has more backlinks in the form of votes to rank
well on search engines.
There is many point of discussion about advantages of
link building for a website and blog, as per research, backlinks makes a brand
even more visible after search engine. If your website get top rank, many blog
or content writer start linking your page as an external linking option.
It is true that only backlinks are not enough for getting and enhancing your website ranking on Google SERP (search engine result pages), but yes, it plays a very vital role in SEO. Without creating quality backlinks you can't imagine a good rank or traffic enhancements.
Benefits Of Link Building
There are several benefits of creating backlinks for
your website, blog or any other online portal or app, few of them are given
below in detail step by step:-
1. Brand Awareness
Creating backlinks creates brand awareness of your
online business/website. Brand awareness is the most important personality of
your business which is very essential for any business growth and online
reputation. Anyone who is looking to get a service/product or information from
your website will always check your website's online visibility and brand value. Backlinks play a vital role here. This
is one of the major advantages of link building.
Being available on the top of search engine result
pages, you own a personality that dictates value and trust among your
clients/customers or visitors. With consistent link-building efforts, you will
start getting the title like the trending or popular brand in your industry
which makes a very big difference.
2. Recurring Income
Any business operates at its highest level when there
is a stream of income regularly. You can generate the revenue using the social
media channels or the targeted website to generate regular continuous traffic
that provides a regular way to generate more income organically.
As links are built
over time, their effectiveness lasts for an extended period of time. If you
gain a backlink today, the value will not change in a month or in a year.
3. Enhance Domain
Rating or Domain Authority
Domain scores or domain ratings are introduced by
different tools of digital marketing related like Ahref
and Moz to scale the website's overall score
which is called as domain rating or domain authority. They have become a gold
standard for websites measuring their stand in the global stage in SEO. The
main criteria to understand it's score of are given below:-
- Number of quality backlinks you have created for
your website.
- Good domain
scores of the linking websites.
- Domain visibility and traffic from the search
engine.
If you have earned these scores over and over time by
creating quality backlinks or by making link building strategy then you will
have great DA/DR scores. It improves
your online visibility and boosts your search engine marketing efforts. This is
another very useful and informative advantages of link building.
4. Better Ranking
Factors
Search engines like Google, Bing, and Yahoo consider
the number of links your site has when you want to rank on search engine result
pages. These are the main advantages of backlinks that you should keep in mind
when you want to start a link-building (off-page
SEO) campaign. Having more quality and relevant links can help you to rank
more in terms of competition. Be ahead in the competition using the quality
backlink scores.
It is clear as per our experience that those websites
that rank above 3 have double or three times of backlinks in comparison who are
ranking below 4 to 10.
Once you create quality backlinks, it helps your website to get a ranking easily on multiple keywords at the same time. There are several ways that SEO experts have found that creating backlinks which is generated by the spam-free method has helped to generate ranking and traffic within a few days on the search console. These are another very great advantages of link building.
5. More traffic to
your website
Being available on the top results of keywords on
search engine like Google, Bing, yahoo, Duck Duck Go etc helps to generate more
traffic. The traffic does not only
the conversional or sales traffic, it could also be the educational-based
traffic. The people who just wanted to know more about the services/product or
the information that you are promoting on your website or blog. It also reduces
the bounce rate and lowers the bounce rate more the good ranking and user
experience you have.
Backlinks also make referral traffic which is mature
traffic as per research. The people who land on your website using backlinks
have clear intent and they know why they landed on your website and what is
next that they want to do. It could be a purchase of product/services or
downloads of apps or any other software (sometimes
just for information purposes).
6. Helps build
relationships in your relevant niche
A good strategy of link building campaigns involves
reaching out to other creators or experts of quality content in your relevant
niche.
For example, if you are creating backlinks using blog
commenting or guest blogging, the same niche people may follow your link to
read more and to find what exactly the backlink is related to. If they find the
information or the web page important or relevant then they may spend some more
time on the page which can make a lower bounce rate. This is a very great among
advantages of link building that you should know about.
It helps to make good relationship. So next time
whenever they need any information related they may find the article or product/service page of your website.
This helps to make a personal net worth growth of
contacts. It also raises the profile of your web page or website amongst others
in your relevant niche or industry.
Making a niche guest posting, classified submission,
blog commenting, profile creation and directory submission for creating quality
backlinks is always the best way to attract more relevant niche visitors on
your website.
7. Boosts revenue
and sales
The more backlinks you have, the more traffic your website will get. The more traffic your website will get the more sales of your product/service will be generated. As per research, there are often many chances of getting sales of your product or service organically in comparison to paid marketing. This is one of the most important point among benefits of link building. It plays a very vital role in benefits of backlinks, always focus on creating a very useful and result oriented backlink strategy.
For example, there is a keyword "Buy Samsung
smartphone with a good camera" and you have run a paid ads ppc, and you are getting 1 sale by
generating every 100 clicks on your website. But in SEO the story is different,
the more clicks you have the more sales you have. For the same keywords you may
generate 1 product sale on every 50 clicks which is more affordable,
result-oriented, with great return on investment and makes your website have
more brand value as you are already ranking on organic searches.
Not only the product/service sales generated by the
organic traffic from search engines, but even the referral guest blog and
another backlink
can generate more sales which is also a very good thing in the organic process
of search engine optimization. above mentioned benefits of link building are
practically proven and possible as per our own years of experience.
Ways To Generate Link Building:-
There are several ways you can generate backlinks or
make link-building. Each and every method has it's on credibility and importance
in off-page SEO. A few of them are given below step by step:-
1. Social Media
Bookmarking
Social media bookmarking always plays a very vital
role when we are talking about creating quality backlinks. It helps your web
page to index even faster and increase the backlink juice instantly. There are
so many types of websites by using you can generate social media quality
backlinks like Facebook, Instagram,
Linkedin, Twitter, Gab, Pinterest, Tumblr, Stumbleupon, Twitter (X), Fark,
Weheartit, Scoop, Bibsonomy, Get
Pocket, Flipboard, Reddit, Diigo Etc.
2. Guest Posting
Guest posting is one of the most effective ways to
create very high-quality backlinks to increase your website's search engine
ranking even faster. All is you need is a quality content article and post it
on different types of blogging website which can help to generate
quality content for it. Few instant approval guest posting websites are medium,
linkedin etc. By creating good guest posting you can get benefits of backlinks
that we are talking about above.
3. Classified
Submission
Classified Submission always plays a very vital role
in SEO. Classified submission websites allow you to post content on their web
pages as a new post and you can create a hyperlink to your website which is a
quality backlink.
4. 2.O Web Creation
Web 2.O is another very useful and valuable way to
make link building. It helps you to allow an exclusive subdomain website that
can easily be indexed by search engines. You can create multiple pages and post
regular blogs on these 2.o sites to make backlinks to your website or blog.
There are several types of 2.o website
creation like Wordpress,
Medium, Wix, Squarespace, Google Sites, Drupal, Hubspot Etc.
5. Directory
Submission
Niche directory submission is another very popular
method to create quality links for your website (Backlinks). It helps your
website to gain more traffic and enhance users to find your website on
particular niche directory lists. By creating directory submission posting you
can get benefits of backlinks that we are talking about above.
6. Infographics
Submission
Infographics are very popular as it is graphical
representation information of data, charts, minimal text, combined with images
etc. Infographic's backlinks allow you to be ahead in competition of images,
this is also the major benefits of backlinks using infographics
submission.
7. Video Submission
Video submission is one of the very useful methods. All you need is to create videos and post it to different video submission websites available on the internet which allows you to put your link as well.
Apart from all of these, there are many more methods
to create quality backlinks like broken link building, profile creation,
business listing, image submission, etc. These methods are proven methods in
SEO and always deliver results. Apart from this, On-page and technical SEO always plays a vital
role.
You guys need to understand that applying only an
off-page link-building strategy is not enough at all, each and everything is
important. On-page and off-page are also a very important strategy that you
need to work out.
As per my own past experience, we had a client who is
related to manufacturing of rivets in the USA. The client hired us just to create
backlinks, but we have suggested to him so many times that on-page and
technical page SEO is very important but they told us to make backlinks for
their website.
Once we have started after 2 months the client starts
seeing the results, but the results are temporary because there is no on-page
and off-page SEO implemented correctly. After 6 months of work finally, the
client agreed with the other important component and we have started
implementing on-page and technical SEO implementation on the website.
Within 2 months the website gained 200% traffic and
ranking growth and the client was surprised and disappointed that they had not
listened to us for 6 months. Continuously the client with us and now he is
getting enough B2B leads for its business every day.
The above success story is very important to tell
because SEO is something very sophisticated thing and each component is
important.
Hope you guys understand this. If you think that we
are able to help you with our blog and
content that is related to your needs, please leave a comment below and
contact us for any help related to SEO,
we have a team of experts who can help you with the ranking and other factors.
We have also a content writing solution that is plagiarism and spam-free. We do not use AI tools to write any article or blog, we
do research, collect point, and write articles accordingly.
So these are the benefits of link building, have a
great time!
Contact Us For Any Project Here