Improving your online sales for an eCommerce online store is not easy these days, it is a combination of strategic marketing, user experience and optimizing product offerings. These days the market is much more different from the past 5 years. The market and the user have changed their thinking and their way of buying something online. Let's understand how to improve online sales for e-commerce using the below methods.
1. Optimize your website's UX (User Experience)
User
experience plays a very vital role. You need to optimize the website for a
mobile-friendly design. Ensure your website is more mobile responsive as most
user shop on their phones. A smooth mobile user experience can help to increase
conversions significantly. Fast loading speed is also a very important thing.
Website speed is a critical thing if your site is slow then you need to work to
make your website loading speed even more fast. Reduce the server response time
and use a CDN or content delivery network. Always compress the image before
uploading and reduce the maximum use of unwanted CSS and Javascript if
available.
Easy
navigation makes it easy for users to find a product. You need to make a
buyer's journey of ordering something online from your website. Use clear menus
and, a search bar and organize your category on the website.
There should
be a clear call to action or CTA that describes and encourages to take the next
step to the user like "Buy now", "Add to cart" or
"Shop now" to guide the user towards making a purchase.
2. Leverage Social Media Marketing
Promoting your
products using social media marketing like Facebook, Instagram, YouTube, and
Pinterest is always beneficial. Use high-quality images, videos, and engaging
content to attract more customers.
Run Paid Ads:
Use targeted ads on Facebook, instagram etc to reach potential buyers based on
their demographics, behavior, interests etc. Targeting a good optimized ad can
help you to generate more conversions that you want to achieve for many time.
Invest in
Influencer marketing is always the best option for you. There are so many types
of influencers who promote your product for a very affordable price with have
millions of followers. Choosing the right influencers whose audience aligns with
your target market is very important these days.
3. Offer Discounts, Free Shipping & Promotions
Create urgency
with limited-time flash sales, discounts, deals of the day type of promotions
which create a type of urgency among the user to hit the order. Free shipping
is a major incentive for online shoppers, everyone wants to order from a
website that generally offers free shipping for them. Consider offering free
shipping over a certain order value or for first-time customers.
Offering some
types of coupons & Discounts for new subscribers or during the time of
holiday season for some special cases is always very helpful for everyone to
invest.
4. Enhance Product Image and Description
Always use
high-quality images with high resolution and compress them online without
reducing its quality with multiple views to give customers a clear idea of what
they are buying. Consider adding videos for a better product demonstration is
always a very good idea and can help users make a decision to hit order.
Writing clear,
informative, and persuasive product descriptions is always best for you. Not
just for users but also for search engines to find your product online if
someone searches for the same query that your product description indicates.
Mentioning the product's benefits, key features, and unique selling points of
each product is always the best option.
Display
Customer ratings and reviews to build more trust among the new users. Positive
feedback from other buyers can increase their confidence in purchasing any
product from your website. Always ask your buyers to post a testimonial or
review on your website by push notification, sms, email, or calling them.
5. Enhance Checkout Process
Reducing the
number of steps during the process of checkout is always makes a big impact.
offer guest checkout so users don't need to create an account every time. If
they want then can create their account but if they don't there should be a
guest checkout option available.
You should
provide multiple payment options on your website like Credit / debit cards, net
banking, digital wallet, Paypal,
UPI, etc to accommodate different customer preferences. Also, it enhances your
overall sales at some sort of point.
A secure
Payment gateway is always important. Use a trusted payment gateway to ensure a
safe and secure checkout process reassuring customers that their data is safe
and protected at all sort of points.
6. Use Email Marketing but Don't Send it every day
Using email
marketing is always the best way to enhance your overall online sales. Send a
welcome email to new subscribers, offering them a discount on their first
purchase. Send automated follow-up emails to users who added items to their
cart but did not complete the purchase can encourage them to make the order.
Sending
regular newsletters of your new offers, discounts, and coupons is very
important but no need to send it every day because it may bother the users. You
can send it 2 days a week for making the even better open rate of email.
7. Opt for SEO (Search Engine Optimization)
Search engine
optimization is always the king of marketing. It helps to generate a good number
of sales using online organic website traffic from search engines like Google,
Bing, Yahoo etc. Always choose the right SEO expert who can help you to make
your website on top organic results of Google's search engine result pages.
An expert SEO
service provider can help with Keyword research, content marketing, website
backlink creation, optimization of the website including meta tags update, alt
text update, keyword research, keyword optimization, website overall speed
optimization, creating a sitemap, search console, analytics, etc for better
conversions.
We recommend
Mr. Tarun Singh (Freelance SEO Service provider) you can call or whatsapp him
at +91-9560665702 for a discussion of your website's overall SEO process.
8. Use Analytics To Understand User Behaviour
Track user
activities using Google analytics to monitor where customers are dropping off
from the purchase of any product and how to navigate through your website is
very important. Those who know what are the issues on the website's journey can
fix those issues and can increase these conversions.
Make
data-driven decisions to improve your website and marketing campaigns. If there
is a product page with a high bounce rate, you can identify it, fix the issue,
and make it good for the user to make their order. Changing all of these things
on your website can help you to increase your conversions at a point in time.
9. Opt For Google Ads
In the initial
stage, you need to opt for Google ads shopping advertisements. It helps you to
make conversions easily. Google shopping ads and remarketing ads can help to
encourage any user to complete their purchase. An experienced Google ads expert
can help you with this. Always write engaging ad copy, use clear call to action
and add benefits, call out extensions and link extensions. Mention your
product's USPs, features, benefits in your ad copy and upload a high-quality
image and mention some kind of discount offer to make a sale easily.
10. Run Memberships & Loyalty Programs
You can create
a loyalty program for your website. A loyalty program is a kind of marketing
strategy that keeps engaging your existing buyers by providing them some
points, cashback, free products, etc on each purchase.
Exclusive
memberships play a very important role in marketing. Offer memberships with
perks like early access to new products, free shipping, and exclusive
discounts. This can encourage repeat purchases to the user and is a great
marketing method.
By applying
the above strategies can help you increase overall sales by improving the
customer experience, building a loyalty program, and reaching a wider audience
throughout time.
Regularly
analyze your results and be ready to adapt to new technology and trends in the
market.